Tag Archives: positioning

5 Keys to a Great Brand Experience

Great webinar by Jim Joseph, president of Lippe Taylor Brand Communications and author of The Experience Effect entitled, “Make Customers Feel the Love and Keep Them Coming Back.” Jim defines marketing as “building a brand experience that builds brand loyalty.”  … Continue reading

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10 Ways LinkedIn Can Help Sales and Marketing Executives

I had the honor or shooting a video testimonial on behalf of William Blackmon (http://www.linkedin.com/in/williamblackmon) who teaches a LinkedIn course for business professionals. In preparing for the shoot, I had the opportunity to consider the ways LinkedIn has helped me … Continue reading

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Positioning and Loyalty

Positioning is the long-term positive differentiation of your brand. The positioning of your brand should not change over time unless your market changes significantly. Your customers become your customers as a result of your positive differentiation. A customer is more … Continue reading

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