Tag Archives: consumer insight

4 Ways for Marketers to Expand Their Careers

Good article in a recent edition of Marketing News by Michael Krauss who interviewed Sally Blount, dean of the Kellogg School of Management at Northwestern. A nice observation by Blount who began her tenure by focusing on listening and learning … Continue reading

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6 Ways to Improve Your P.R. Pitches

Thanks to Vocus for sharing Scott Strattten, author of Unmarketing and The Book of Business Awesome, via a webinar entitled, “Unpitching — How Not to Suck at Pitching.” I’ve had the opportunity to see Scott in person and his acerbic … Continue reading

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3 Steps to Customer Experience Transformation

Thanks to Rio Longacre, managing consultant, marketing, sales and services at Capgemini for the following: For many companies the customer service element in CRM is often an afterthought. Banished to a windowless office in the bowels of the company, customer … Continue reading

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8 Steps To Improve Email Performance

Great webinar by Nello Franco of Lyris entitled, “Boost Email Relevance: 8 Steps That Drive Results.” The average person receives 75 to 100 emails a day.  44% triage email on their smart phone.  People move through their in boxes quickly … Continue reading

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