Tag Archives: brand

Consumer Insights on Doing More With Your Brand

In Nancy Lublin’s new book “Zilch,” she suggests asking the following questions to make your brand strong, better and more authentic to customers. Here you go: 1. If your brand were a car, what kind of car would it be? … Continue reading

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The CEO IS the Brand

There’s an interesting article by Robin Van Tan in the May edition of QSR Magazine entitled “The CEO Spotlight” (I would put a link to the article here but it’s not online). The gist of the article is that quick-service … Continue reading

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12 Dimensions of Business Innovation

I just read an excellent article entitled, “The 12 Different Ways for Companies to Innovate” from MITSloan Management Review (http://bit.ly/goltRL). In it, the authors identify the 12 dimensions of business innovation. It’s important to consider the different dimensions since many … Continue reading

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Consumer Insights — Why Should We Care?

From The Wise Marketer’s Loyalty Guide 4: Capturing data, measuring unique transactions, acknowledging loyal and valued customers, treating customers differently according to their value, communicating with them in a relevant manner, analysing your results, enhancing your approach, are all great … Continue reading

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