Tag Archives: brand identity

How To Save 40% of Your Corporate ID Collateral Spend

When I joined a professional services firm as their director of corporate marketing, I began collecting the business cards of the different consultants and investment bankers I met. Something was wrong, very wrong to someone for whom brand identity is … Continue reading

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9 Steps to Content Success

Thanks to Content magazine for sharing “Content Wizard: 10 Steps to Success” from the insights compiled at the Custom Content Conference 2011. Establish your brand identity.  Your brand should have a reason for being (a.k.a., strategic positioning) and all of … Continue reading

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