Tag Archives: B2B marketing

6 Ways to Unlock the Value of Your B2B Brand

Good white paper from Bizo entitled, “A Practical Guide to B2B Branding Online.” The web and social media have given smaller B2B brands a platform upon which they can compete with much larger entities. Nonetheless, the platform is useless if … Continue reading

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5 Elements of Effective B2B Marketing

Interesting presentation by Brett Schklar, founder and CEO of The Market Creation Group, entitled “How To Figure Out What’s Working In Your B2B Marketing Plan.” Brett identifies the five elements of effective B2B marketing with the “tools to use” for … Continue reading

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Consumer Insights on B2B Marketing

I enjoyed reading Robert Bly’s articles in Target Marketing entitled, “The More You Tell, the More You Sell” (http://bit.ly/frZ0av). Robert starts with David Meerman Scott’s three new rules for marketing and P.R.: 1. Nobody cares about your products and services. … Continue reading

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