Should Retailers Get Involved With Haul Videos?

Consumer insights on haul videos

Retail Wire just asked if we thought retailers should get involved with “haul videos?” in an article entitled Retailers Look To Increase Shopping Hauls.

The answer to their question — yeah, I think so — duh!

Customers are interacting with your product in your store and likely having a good time doing so.  What more could you want?

Making it easier for customers to create haul videos seems like a very powerful way for brick-and-mortar retailers to differentiate themselves from online retailers who are eating their lunch.  It enhances the customer experience for those customers who desire to create haul videos.

It’s also a great way to attract millennials who like to shop with their friends — and I’m guessing are the most likely segment to create haul videos.  I know this baby boomer is not.

Why would retailers NOT want to promote haul videos?

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About Chipotle for Life

An integrated marketing professional who generates insights from analytics to increase revenue. My blog for marketing now resides at www.insightsfromanalytics.com/blog. After getting requests from a number of people about my eating and exercise routine, I've decided to begin sharing about my healthy obsession with Chipotle and exercise.
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