Retail Wire just asked if we thought retailers should get involved with “haul videos?” in an article entitled Retailers Look To Increase Shopping Hauls.
The answer to their question — yeah, I think so — duh!
Customers are interacting with your product in your store and likely having a good time doing so. What more could you want?
Making it easier for customers to create haul videos seems like a very powerful way for brick-and-mortar retailers to differentiate themselves from online retailers who are eating their lunch. It enhances the customer experience for those customers who desire to create haul videos.
It’s also a great way to attract millennials who like to shop with their friends — and I’m guessing are the most likely segment to create haul videos. I know this baby boomer is not.
Why would retailers NOT want to promote haul videos?