Interesting article from U.S. News entitled, “America’s Most Connected Companies.”
U.S. News staff went looking for America’s biggest companies that are using data, cloud computing, social technologies and mobility solutions to be more “connected” to their customers with the goal of being more efficient and responsive.
In financial services, Citigroup, Morgan Stanley, Smith Barney and Allstate were recognized for embracing social media for financial advisors to crowdsourcing decisions about how to insure drivers.
In consumer products, Starbucks, General Mills and Pepsi were noted as testing new ways to talk to shoppers using innovative mobile strategies, social media and cloud-based online storefronts.
In retail, Wal-Mart, Lowe’s and Nordstrom were recognized for using apps, cloud-based sites and mobile strategies to engage customers where ever they are and improving the customer experience.
It is interesting that the U.S. News staff focused their research on existing brick-and-mortar product and service providers versus any online providers. Over time, it will be interesting to see how these brick-and-mortar companies perform versus their online counterparts.
Which companies do you believe exemplify “connectedness” with their customers?
How do you think these brick-and-mortar providers will perform versus their online competition?