Interesting e-book from SmallWorlders, The Changing Role of Internal Communications — The Experts’ View.
Excellent insights from six corporate communications consultants and executives about the role of communications today with social media and the current economy.
Here are my key takeaways from the e-book:
- Be engaging. Provide what employees need and want to hear in order to be engaged with the company. In today’s people focused culture, everyone needs and wants to be well-informed, aware of their value to the company, where they fit within the organization and able to share their views, questions and successes with senior managers.
- Be rewarding. Explain each person’s strategic fit in the organization, thank them, recognize them when they provide value. Management must translate business goals into direct action items so employees know what needs to be done in order for them, and the company, to be successful.
- Be valuable. Align communications with organizational goals and provide information of interest and value. Listen to your community of employees and know their wants and desires when it comes to knowing what’s going on in the company. By providing value-added communications, everyone’s life is improved.
- Be measured. Be open to feedback from employees. Show you can make a positive difference. Build relationships. Retain staff. Boost productivity. Accelerate introductions. Promote and improve collaboration. Reduce the cost of learning. Promote accountability.
Social media gives everyone a voice and reinforces the need for communication, transparency and consistency of message.
Identify influencers in your organization and work with them to ensure a consistent and accurate message is being delivered throughout the organization.
The more you have a dialogue with your employees, the more engaged they will be.
The more engaged your employees are, the more engaged your customers will be.
The more engaged your customers are, the more profitable your company will be.
What are you, or your internal communications team, doing to improve employee engagement?