Bank of America Core Values?

Consumer insights on how Bank of America treats customers

Apparently not integrity, transparency or the right to free speech.

A recent article in Businessweek, “Bank of America Settlements Impede Fraud Probe, Arizona Says”  indicates that B of A is refinancing mortgages for 40 years at 2% if the homeowner agrees to “remove and delete any online statements regarding this dispute, including, without limitation, postings on Facebook, Twitter and similar websites,” and to refrain from making statements “that defame, disparage or in any way criticize” Bank of America.

This reinforces Bank of America’s low customer satisfaction/service ratings and tells me they have no interest whatsoever in improving those ratings.  Instead they appear to want to silence their customers.

In the age of social media, it will be interesting how long this type of treatment is tolerated.  I would think Bank of America’s P.R. department needs to ready a response to this move.

What are your thoughts on giving customers incentives to not complain about poor treatment in social media?

Advertisements

About Insights From Analytics

Integrated marketing professional who generates insights from analytics to increase revenue. Daily blog now resides at www.insightsfromanalytics.com/blog.
This entry was posted in Consumer Insights and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s