5 Reasons to Use Email in 2012

Consumer insights on email in 2012

I was recently asked if email is still viable in 2012.  It certainly is.

Based on a recent report by Forrester Research, consumer attitudes toward emails have changed in the past four years.

Here’s how:

  1. Consumers delete fewer promotional email messages without reading them and are more likely to forward messages to other.
  2. Just 10 percent of consumers say they have separate email accounts created for receiving email advertisements, down from 15 percent in 2008.
  3. Fifty-nine percent of survey respondents delete most email messages without reading them — down from 63 percent in 2008 and 73 percent in 2006.
  4. The percentage of consumers who often buy things advertised via email has stayed around five percent for the past four years.
  5. More consumers are sharing promotional emails with others — 12 percent in 2011 versus 10 percent in 2008 and four percent in 2006.

Email continues to be a viable marketing tactic because it is ubiquitous, easy to personalize and cost-effective.

While social media drives conversations, email drives conversion rates.

Is email still part of your marketing plan in 2012?

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About Insights From Analytics

Integrated marketing professional who generates insights from analytics to increase revenue. Daily blog now resides at www.insightsfromanalytics.com/blog.
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