We see anywhere between 3,000 and 5,000 messages every day.
People act on what they remember.
Here are eight things you can do to create more memorable content:
- Be distinctive and different — avoid doing the same thing you, and others, have done before. Like Steve Jobs — think different.
- People tend to remember what happens first and last. As such, your initial stimulus must be enticing.
- Avoid the sameness throughout your presentation, you’ll lose people’s attention
- Change the stimulus dramatically. The more dramatic the stimulus change, the more memorable.
- Be incongruous. What is your attention-getting question? The more incongruous, the more it will be remembered.
- Be emotional and grab the emotions of those to whom you are presenting. Empathize with them.
- Desire is more memorable than pleasure, as such, sell desire.
- Positive is more memorable than negative, as such, focus on the positive.
What can you do to bring more personal magic to your content and presentations?