8 Keys for Creating Memorable Content

Consumer insights on creating memorable content

We see anywhere between 3,000 and 5,000 messages every day.

People act on what they remember.

Here are eight things you can do to create more memorable content:

  1. Be distinctive and different — avoid doing the same thing you, and others, have done before.  Like Steve Jobs — think different.
  2. People tend to remember what happens first and last.  As such, your initial stimulus must be enticing.
  3. Avoid the sameness throughout your presentation, you’ll lose people’s attention
  4. Change the stimulus dramatically.  The more dramatic the stimulus change, the more memorable.
  5. Be incongruous.  What is your attention-getting question?  The more incongruous, the more it will be remembered.
  6. Be emotional and grab the emotions of those to whom you are presenting.  Empathize with them.
  7. Desire is more memorable than pleasure, as such, sell desire.
  8. Positive is more memorable than negative, as such, focus on the positive.

What can you do to bring more personal magic to your content and presentations?

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About Insights From Analytics

Integrated marketing professional who generates insights from analytics to increase revenue. Daily blog now resides at www.insightsfromanalytics.com/blog.
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