12 Ways to Deliver Happiness

Consumer insights on delivering happiness

Thanks to the folks at Delivering Happiness and David Sokol of Sensophy for the following.

Studies conducted by positivity psychologist Sonja Lyubomirsky point to 12 things happy people do differently to increase their levels of happiness. These are things that we can
start doing today to feel the effects of more happiness in our lives. (Check out her book The How of Happiness).

The happier you and your employees are, the better job you’re going to be able to do to make your customers happy.

Here are the 12 “happiness habits” that will benefit you and your customers:

  1. Express gratitude.  When you appreciate what you have, what you
    have appreciates in value. Being grateful for the goodness that is already
    evident in your life will bring you a deeper sense of happiness. That’s without having to go out and buy anything. We’re going have a hard time ever being happy if we aren’t thankful for what we already have.  Likewise, be thankful
    for your customers and all of the feedback they provide that will enable
    you to serve them better.
  2. Cultivate optimism.  Winners have the ability to manufacture their own optimism. No matter what the situation, the successful person will always find a way to put an optimistic spin on it. (S)he knows failure only as an opportunity to grow and learn a new lesson from life. People who think optimistically see the world as a place packed with endless opportunities, especially in trying times.
  3. Avoid over-thinking and social comparison.  Comparing yourself to someone else can be poisonous. Frequently, we find ourselves comparing our “insides” to someone else’s “outside.”  This type of social comparison isn’t healthy.  We’re all different and provide different value. If you feel called to compare yourself to something, compare yourself to an older version of yourself.
  4. Practice acts of kindness.  Performing an act of kindness releases serotonin in your brain. (Serotonin is a substance that has TREMENDOUS  health benefits, including making us feel more blissful.) Selflessly helping someone is a powerful way to feel good inside. What’s even better about kindness is that not only will you feel better, but  so will people watching the act of kindness.  Bystanders will be blessed with a release of serotonin just by watching what’s going on.  Liberty Mutual does a great job of capturing this in their current TV ad campaign.
  5. Nurture social relationships.  The happiest people on the planet are the ones who have deep, meaningful relationships. Did you know studies show that people’s mortality rates are DOUBLED when they’re lonely?  There’s a warm fuzzy feeling that comes from having an active circle of good friends with whom you can share your experiences. We feel connected and a part of something more meaningful than our lonesome existence.
  6. Develop strategies for coping.   How you respond to the “craptastic” moments is what shapes your character. Sometimes crap happens – it’s inevitable. It can be hard to come up with creative solutions in the moment when manure is making its way up toward the fan. It helps to have healthy strategies for coping pre-rehearsed, on-call and in your arsenal at your disposal.
  7. Learn to forgive.  Harboring feelings of hatred is horrible for your well-being. Your mind doesn’t know the difference between past and present emotion. When you “hate” someone, and you’re continuously thinking about it, those negative emotions are eating away at your immune system. You are poisoning yourself and doing nothing to the person you dislike.
  8. Increase flow experiences.  Flow is a state in which it feels like time stands still. It’s when you’re so focused on what you’re doing that you become one with the task. Action and awareness are merged. You’re not hungry, sleepy, or emotional. You’re just completely engaged in the activity that you’re doing. Nothing is distracting you or competing for your focus.  Mine is everything in and around the Final Four – what’s yours?
  9. Savor life’s joys.  Deep happiness cannot exist without slowing down to enjoy the joy. It’s easy in a world of wild stimuli and omnipresent movement to forget to embrace life’s enjoyable experiences.  When we neglect to appreciate, we rob the moment of its magic. It’s the simple things in life that can be the most rewarding if we remember to fully experience them.
  10. Commit to your goals.  Being wholeheartedly dedicated to doing something comes fully equipped with an ineffable force. Magical things start happening when we commit ourselves to doing whatever it takes to get somewhere. When you’re fully committed to doing something, you have no choice but to do that thing. Counter-intuitively, having no option – where you can’t change your mind – subconsciously makes humans happier because they know part of their purpose.
  11. Practice spirituality.  When we practice spirituality or religion, we recognize that life is bigger than us. We surrender the idea that we are the mightiest thing ever. It enables us to connect to the source of all creation and embrace a connectedness with everything that exists. Some of the most accomplished people I know feel that they’re here doing work they’re “called to do.”
  12. Take care of your body.  Taking care of your body is crucial to being the happiest person you can be. If you don’t have your health and physical energy, then your mental energy (your focus), your emotional energy (your feelings), and your spiritual energy (your purpose) will all be negatively affected. Did you know that studies conducted on people who were clinically depressed showed that consistent exercise raises happiness levels just as much as Zoloft? Not only that, but six months later, the people who participated in exercise were less likely to relapse because they had a higher sense of self-accomplishment and self-worth.

What are your “happiness habits” and how do you use them to make your customers happier?

Please feel free to share this post with others interested in delivering happiness — to themselves or others.


About Insights From Analytics

Integrated marketing professional who generates insights from analytics to increase revenue. Daily blog now resides at www.insightsfromanalytics.com/blog.
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