Great webinar by Scott Schwertly of Ethos 3 entitled “How to be a Presentation God.” Scott wants us to do away with traditional Powerpoint presentations and provides numerous suggestions for doing so.
A lot of great ideas to share, much of which you already know; however, it never hurts to be reminded. (Note: Please pardon the layout. I need some help formatting HTML).
- Credibility is everything — six “I’s” to building credibility
- Ideation — bring new information;
- Information — personalize it for the target audience
- Influence — be confident in the information for are presenting, practice presenting it seven to eight times;
- Integrity — be yourself;
- Impact — have a call to action, tell the audience what you want them to do: and,
- Ignition — make it memorable.
- Rule of three. Every presentation should have:
- Pathos (“passion”);
- Logos (logic, evidence, facts, stats); and,
- Ethos (character, credibility and trust).
- Have a beginning, a middle and an end.
- Have three main points — people can’t remember more than three.
- Write like you speak.
- Be completely clear.
- Keep message simple, straightforward and to the point — so simple a fifth grader will understand it.
- When planning your presentation:
- Determine your objective;
- Develop a theme — one word for the essence of your presentation, yourself and your firm.
- Outline your content
- Have three points
- Preview it, deliver it, summarize it.
- Simplicity is key
- Less is more
- People abuse public speaking = death by Powerpoint
- Don’t use clip or word art
- Keep it simple
- Stretch out the content into multiple slides
- Use photography with typography on top of it
- Find fonts that are lively, readable — Times New Roman is NOT lively
- Never use a bullet points — they’ll kill your presentation
- Styles and approaches:
i. The power of images — default to images, a picture is worth 1,000 words;
ii. Big text;
iii. One slide for every key concept; and,
iv. The Guy Kawasaki approach = 10 slides, 20 minutes, 30 point font
i. Online software
- Sliderocket — build your presentation in the cloud
- Prezi — non linear approach to presentations, like building your presentation on the back of a napkin or whiteboard
- You Tube
ii. Share on slideshare — the You Tube of Powerpoint
- Then and now exercise — how do people perceive you now as a presenter and how do you want people to perceive you moving forward
- Understand fear — there is anxiety of the upcoming event, what you do to combat is practice; workout, go for a run, exercise
- Love your audience — let them know you love them and the topic about which you are speaking
- Slow down — don’t speak faster than 140 words per minute, people have a tendency to speed up when they’re nervous
- Perception: overdress for your presentation
i. Take the time to iron your clothes for the presentation — 50% don’t care other 50% will not and it will hurt your credibility
ii. Empty your pockets
iii. Wear a conservative tie
iv. Wear black or dark brown shoes
v. Women should reduce the amount of makeup and jewelry they wear
vi. Turn off your technology
vii. Show up early
- Make sure your handouts reflect the quality of your presentation
i. If you have to follow a corporate template, do not use it on the presentation you project but do use it on the handouts
- Triple check technology– everything in your presentation is your responsibility
- Opening and presenting:
i. Use the power of silence — 25 to 30 seconds
ii. Tell a story – “if you tell me a story I’ll keep it in my heart for ever”
iii. Quote someone it builds credibility
iv. Share extraordinary things about ordinary things
v. Look to the future — be introspective and retrospective
i. Have a call to action — purpose and mission
ii. Circle back around — provide sense of closure
iii. Build up to something
- Beyond the message:
i. Be passionate
ii. Be confident – prepare
iii. Give your audience eye contact
iv. Don’t hide behind the lecturn
v. Gestures communicate – don’t be stiff
John F. Kennedy said, “The only reason to give a speech is to change the world.”
Are your presentations changing the world?