Being a Presentation God

Consumer insights on presentations

Great webinar by Scott Schwertly of Ethos 3 entitled “How to be a Presentation God.”  Scott wants us to do away with traditional Powerpoint presentations and provides numerous suggestions for doing so.

A lot of great ideas to share, much of which you already know; however, it never hurts to be reminded.  (Note:  Please pardon the layout.  I need some help formatting HTML).


  1. Credibility is everything — six “I’s” to building credibility
  • Ideation — bring new information;
  • Information — personalize it for the target audience
  • Influence — be confident in the information for are presenting, practice presenting it seven to eight times;
  • Integrity — be yourself;
  • Impact — have a call to action, tell the audience what you want them to do: and,
  • Ignition — make it memorable.
  1. Rule of three.  Every presentation should have:
  • Pathos (“passion”);
  • Logos (logic, evidence, facts, stats); and,
  • Ethos (character, credibility and trust).
  1. Have a beginning, a middle and an end.
  2. Have three main points — people can’t remember more than three.
  3. Write like you speak.
  4. Be completely clear.
  5. Keep message simple, straightforward and to the point — so simple a fifth grader will understand it.
  6. When planning your presentation:
  • Determine your objective;
  • Develop a theme — one word for the essence of your presentation, yourself and your firm.
  1. Outline your content
    • Have three points
    • Preview it, deliver it, summarize it.


    1. Simplicity is key
    2. Less is more
    3. People abuse public speaking = death by Powerpoint
    4. Don’t use clip or word art
    5. Keep it simple
    6. Stretch out the content into multiple slides
    7. Use photography with typography on top of it
    8. Find fonts that are lively, readable — Times New Roman is NOT lively
    9. Never use a bullet points — they’ll kill your presentation
    10. Styles and approaches:

i.      The power of images — default to images, a picture is worth 1,000 words;

ii.      Big text;

iii.      One slide for every key concept; and,

iv.      The Guy Kawasaki approach = 10 slides, 20 minutes, 30 point font

  1. Resources:

i.      Online software

  1. Sliderocket — build your presentation in the cloud
  2. Prezi — non linear approach to presentations, like building your presentation on the back of a napkin or whiteboard
  3. Photos
    1. istock,
    2. fotolia
    3. Videos
      1. You Tube
      2. Vimeo
      3. Viddler

ii.      Share on slideshare — the You Tube of Powerpoint


  1. Then and now exercise — how do people perceive you now as a presenter and how do you want people to perceive you moving forward
  2. Understand fear — there is anxiety of the upcoming event, what you do to combat is practice; workout, go for a run, exercise
  3. Love your audience — let them know you love them and the topic about which you are speaking
  4. Slow down — don’t speak faster than 140 words per minute, people have a tendency to speed up when they’re nervous
  5. Perception: overdress for your presentation

i.      Take the time to iron your clothes for the presentation — 50% don’t care other 50% will not and it will hurt your credibility

ii.      Empty your pockets

iii.      Wear a conservative tie

iv.      Wear black or dark brown shoes

v.      Women should reduce the amount of makeup and jewelry they wear

vi.      Turn off your technology

vii.      Show up early

  1. Make sure your handouts reflect the quality of your presentation

i.      If you have to follow a corporate template, do not use it on the presentation you project but do use it on the handouts

  1. Triple check technology– everything in your presentation is your responsibility
  2. Opening and presenting:

i.      Use the power of silence — 25 to 30 seconds

ii.      Tell a story – “if you tell me a story I’ll keep it in my heart for ever”

iii.      Quote someone it builds credibility

iv.      Share extraordinary things about ordinary things

v.      Look to the future — be introspective and retrospective

  1. Closing:

i.      Have a call to action — purpose and mission

ii.      Circle back around — provide sense of closure

iii.      Build up to something

  1. Beyond the message:

i.      Be passionate

ii.      Be confident – prepare

iii.      Give your audience eye contact

iv.      Don’t hide behind the lecturn

v.      Gestures communicate – don’t be stiff

John F. Kennedy said, “The only reason to give a speech is to change the world.”

Are your presentations changing the world?


About Insights From Analytics

Integrated marketing professional who generates insights from analytics to increase revenue. Daily blog now resides at
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