7 Reasons You Should Consider LinkedIn

Consumer insights on LinkedIn

For yourself and your business.

The following are statistics from LinkedIn and surveys conducted about LinkedIn users:

  1. There are 100 million users — 44 million in the U.S. and 56 million outside the U.S.
  2. 4.4 million users are with a small or medium-sized business, 3.8 million are financial services professionals and 3.4 million are IT professionals
  3. More than 80% influence buying decisions at the company at which they work
  4. Compared to other social media networks, LinkedIn members have more trust in the professional in formation they receive on LinkedIn (82%) than Twitter (28%) or Facebook (23%)
  5. In the U.S., LinkedIn has more than 3.2 million vice presidents and CXOs
  6. LinkedIn users are 97-times more likely to have a college or post-graduate degree
  7. The average household income for U.S. LinkedIn members is $88,000

Having evaluated media for reaching c-level executives in the Wall Street Journal, Fortune and Forbes, LinkedIn is a tremendous resource and channel for individuals and companies alike.

If you need any assistance in getting up to speed on LinkedIn or improving your profile, I strongly recommend checking out William Blackmon’s (http://www.linkedin.com/in/williamblackmon) LinkMeIn course

Have you found LinkedIn helpful to you personally or to your business?


About Insights From Analytics

Integrated marketing professional who generates insights from analytics to increase revenue. Daily blog now resides at www.insightsfromanalytics.com/blog.
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