4 Key Takeaways from Tony Hsieh’s Interview of Seth Godin

Consumer insights on delivering happinessConsumer insights on Delivering Happiness

When the “Delivering Happiness Bus Tour” (www.deliveringhappinessbook.com) stopped in New York, Tony Hsieh, founder of Zappos and author of Delivering Happiness, interviewed Seth Godin, author of Purple Cow, Tribes and, most recently, Linchpin.

This was a powerful interview with several great insights.

  1. Don’t write books to make money.  Write books to: spread ideas, create a positive change in the world, get people to think in a different way, serve as a souvenir of ideas.  According to Seth, out of the 170,000 books published every year, less than 1,000 make a profit.
  2. Catch people doing something good and recognize them for it.  Talk about the good stuff.  Give people a platform to succeed.  Seth told Zig Ziglar’s story about a V.P. of discipline at a metropolitan high school full of behavior problems and graffiti.  The V.P. of discipline started writing notes to the parents when their child did something good and required the child to take it home to be signed by the parent.  Within three months of doing this, all the behavior problems went away.
  3. Passion is critical to success.  People are afraid to share their passion because as human beings we evolved to fit in and not stand out.  Now we’re in an era where ideas and passion are the new currency.  If you want to have an impact, overcome your internal resistance to being different.  Let your passion show.
  4. Happiness’ best friend is kindness.  Passion’s best friend is generosity.  Going forward, give people the emotional gift of connection and lead them in ways that matter.  If you’re going to be happy, you’re going to have to figure out how to be kind.  This is contrary to much of what we see in the media today which focuses on negativity and conflict.

What are you passionate about?

How far out on a limb are your willing to go?

What’s the real downside of falling off that limb?

Remember, happiness means being kind.


About Insights From Analytics

Integrated marketing professional who generates insights from analytics to increase revenue. Daily blog now resides at www.insightsfromanalytics.com/blog.
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