Interesting webinar by Steve Rotter of Brightcove entitled, “Like, Link, Share, Tweet: Setting Your Marketing and Social Media Strategy.”
While the webinar seemed more of a sales pitch for Brightcove, I did take away 10 reasons to use video on your website.
What I did not takeaway is why YouTube isn’t sufficient — especially for smaller firms.
Here are the 10 reasons I took away, saving the most compelling for end:
- Drives business value
- Expands audiences and builds brands
- Converts browsers into buyer — the power of a video demo or testimonial
- User generated content drives awareness — and potentially trust
- You can leverage UR codes from print to video — cool way to send prospects to a TV commercial with no time, or content, limitations
- Increase interest with video demos, case studies and testimonials
- Drive engagement and sharing
- Video is 51% of web traffic today and will only increase given the new technologies (mobile, set top boxes, high def, etc.) — I have to assume this is a function of the bandwidth it requires
- Video is 53 times more likely to get your website on the first page of search engines versus text only
- Video increases the time prospects spend on your site by 344%
YouTube is key for building awareness, improving SEO performance and driving traffic.
While I don’t have the precise statistics, I know the half-dozen videos we have on my company’s website (www.bnm-us.com) generate a lot more traffic than do the text pages — inparticular the product demos.
What’s has your experience been with video on your website?