Even though in-person communication remains the most influential way to train, market and sell, the use of online presentations continues to grow.
Based on a study by the 1080 Group, 91% of respondents have attended a webinar and expect their use to grow by nearly one and a-half times over the next six months.
The mains reasons for webinars’ continued growth?
– Save cost of travel.
– Save time away from other duties.
– Add visual to a conference call.
– Save the inconvenience of travel.
In the webinars I have conducted, I have been pleasantly surprised by the percent of c-level executives in attendance, typically 40 to 50%, as well as the percent of CEOs, presidents and owners, typically 20 to 25%.
Here are seven things to consider when preparing and presenting a webinar:
1. Identify your target audience. Who are they? What are their wants, needs and desires? Which pains or opportunities for success will motivate them to take action?
2. Develop a clear value proposition. Will the audience clearly understand what you product or service will help them achieve? Will the value proposition be effectively communicated in the invitation or webinar registration page?
3. Identify a few key, memorable points. What is the first, second and third key ideas you want the audience to remember? Can registration questions, polls or surveys help sharpen the focus of your content in advance of the webinar?
4. Design your slides by thinking visually. What is the key point you are trying to make on each slide? What image, graphic or chart will help you make that point? Is the image easily understood? Does it make an impact?
5. Design an audio-visual experience for the audience. How would you engage this audience in person? Have you identified which forms of engagement translate online? What new opportunities does the online environment provide? What can you do to ensure your audience is engaged throughout your presentation?
6. Deliver your presentation to people, not your computer. Commit to the idea that you audience values your authenticity more than your perfection. Have you rehearsed your presentation so you’re not reading your slides? Are you familiar with the webinar tools that enables you to keep an eye on your audience?
7. Remember your virtual body language. Speak naturally as you would one-on-one to a trusted colleague. Use the tools (e.g., annotations, pointers, highlighters, etc.) to command your audience’s attention.
What have you found useful in improving your online presentations?