Establish mutually agreed upon goals for your Facebook page and how it integrate with your overall marketing strategy.
1. Prepare for a younger audience and segment by interest. Even though Facebook is attracting older users, 63% of members are still 13 to 34. Determine the interests of your younger segments and provide relevant content to those segments.
2. Be interactive, fun and helpful. Provide information of interest and value. The more relevant and the more valuable, the more trust and build and the more referrals you’ll receive. Also, look for an opportunity to create a dialogue with and among your Facebook followers.
3. Provide context and consistency. Consider integrating videos that are relevant to your target. Younger prospects and customers love videos and they will enhance your performance in Google.
4. Involve your IT team or other team members with Facebook expertise to help you achieve your goals.
What have you done to improve your Facebook provide to increase customer interaction?