When I first saw the name of this webinar by HiveFire and Top Rank Marketing, I thought it was a typo. So, what’s the difference between content creation versus content curation?
The web has provided more people with more content than we could have imagined 10 years ago. As such, there is a need for content curation. According to Merriam-Webster, a curator is “one who has the care and superintendence of something; especially : one in charge of a museum, zoo, or other place of exhibit.”
That’s really what anyone who is collecting and sharing information on the internet via websites, blogs, posts and tweets are doing. They are curating content on a particular topic. Since content drives inbound marketing and SEO, content curation is key.
What are some of the sources of content to be curated?
– digital magazines
– white papers
– press releases
– virtual events
A good content curator will find groups and organizations and share the best and most relevant content on a specific issue.
It is acceptable to use and reference other articles and sites as long as it is relevant and properly attributed.
Content curation can make you a thought leader or go-to authority, improve your SEO performance as well as your inbound PR.
Are you a content curator?