Content Curation and SEO

When I first saw the name of this webinar by HiveFire and Top Rank Marketing, I thought it was a typo. So, what’s the difference between content creation versus content curation?

The web has provided more people with more content than we could have imagined 10 years ago. As such, there is a need for content curation. According to Merriam-Webster, a curator is “one who has the care and superintendence of something; especially : one in charge of a museum, zoo, or other place of exhibit.”

That’s really what anyone who is collecting and sharing information on the internet via websites, blogs, posts and tweets are doing. They are curating content on a particular topic. Since content drives inbound marketing and SEO, content curation is key.

What are some of the sources of content to be curated?
– digital magazines
– newsletters
– white papers
– websites
– microsites
– press releases
– blogs
– video
– podcasts
– virtual events
– e-books
– webinars

A good content curator will find groups and organizations and share the best and most relevant content on a specific issue.

It is acceptable to use and reference other articles and sites as long as it is relevant and properly attributed.

Content curation can make you a thought leader or go-to authority, improve your SEO performance as well as your inbound PR.

Are you a content curator?

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About Insights From Analytics

Integrated marketing professional who generates insights from analytics to increase revenue. Daily blog now resides at www.insightsfromanalytics.com/blog.
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3 Responses to Content Curation and SEO

  1. lifesatori says:

    This is great. Thanks. I want to be a content curator but have no idea where to start. Tips?

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