Consumer Insights on Zappos’ Core Values

I just finished reading Tony Hsieh’s new book, “Delivering Happiness.” There are so many great stories and suggestions in this book, I want to share them with you over my next few blog posts. By all means, buy the book. It’s a great read for anyone who owns, or wants to impact, a business.

Zappos’ culture is formally defined in terms of 10 core values:
1. Deliver “WOW” through service.
2. Embrace and drive change.
3. Create fun and a little weirdness.
4. Be adventurous, creative and open-minded.
5. Pursue growth and meaning.
6. Build open and honest relationships with communication.
7. Build a positive team and family spirit.
8. Do more with less.
9. Be passionate and determined.
10. Be humble.

Many companies have core values but they don’t really commit to them. They sound more like what you’d find in a press release. You might learn about them on day one of your orientation but after that isn’t just a meaningless plaque on the wall of the lobby.

Zappos believes it’s important to have core values that you can commit to. By commit, Zappos means that you’re willing to hire and fire based on them. If you’re willing to do that, then you can build a company culture that is in line with the brand you want to build. All of your employees can become brand ambassadors both inside and outside the office.

At the end of the day, if you get the culture right, most of the other stuff — including building a great brand — will fall into place on its own.

What are your company’s core values?


About Insights From Analytics

Integrated marketing professional who generates insights from analytics to increase revenue. Daily blog now resides at
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