Tag Archives: empathy

People As The 5th P

Interesting points made in an article by Brian Solis, principal analyst at Altimeter Group, in the January edition of Marketing News. “Understanding the needs and expectations of people inspires an important element often missing in day-to-day business strategy — empathy.” … Continue reading

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Trustability, Trustworthiness, Integrity and Ethics

Great webinar by Don Peppers, founding partner of the Peppers & Rogers Group, on behalf of Vovici this past week entitled, “Transparency, Trust and Customer Feedback.” Some interesting technology factoids: 25 million+ Google searches are taking place every hour — … Continue reading

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Consumer Insights and Female Buyers

I recently interviewed with NeuroFocus. As a student of consumer insights, I am fascinated with the findings of NeuroFocus in “The Buying Brain” by Dr. A.K. Pradeep. I will be sharing those key findings in this and upcoming posts. For … Continue reading

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