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CTSmithIII’s Blog- SoLoMo Lives! April 20, 2013Five days ago I wrote a blog post lamenting the fact that SoLoMo (social, local, mobile) marketing was taking too long for retailers to adopt and questioning if that would be the death of Foursquare. I was pleasantly surprised when … Continue reading →Insights From Analytics
- 11 Ways to Be a Nice Company April 18, 2013Thanks to Peter Shankman, Stacey Acevero and Vocus for a great webinar today on “Nice Brands Finish First.” I urge you to watch the webinar when you have 45 minutes, Peter is a GREAT speaker and storyteller. Peter would probably be … Continue reading →Insights From Analytics
- SoLoMo Too Slow for Foursquare? April 15, 2013I didn’t sign-up for Foursquare when I first heard about it because I didn’t see the benefit to me as a consumer. Then, Chipotle had a promotion encouraging customers to sign-up on Foursquare and check-in at every visit. Since I … Continue reading →Insights From Analytics
- Tl;dr (Too Long, Don’t Read) April 10, 2013I read an interesting article in the January-February edition of Communications World entitled “Contact Snacking — and What You Can Do About It.” I wasn’t familiar with the terms “content snacking” or “Tl;dr” until I read this article; however, with … Continue reading →Insights From Analytics
- Why EDLP Isn’t A Good Idea When Hiring a Charter April 5, 2013My best friend owns a charter bus company, Holiday Tours, that covers central North Carolina. I am always amazed when he tells me about the number of “price-only” shopper queries they receive. Anyone chartering a bus for a school group, … Continue reading →Insights From Analytics
- 5 Things Your Employees Can Do To Help Grow Your Business March 27, 2013In speaking with several owners of small and medium-sized businesses recently, I learned that they understand the value of referrals; however, they’re not sure how to get their employees to understand their value and get them to ask customers for … Continue reading →Insights From Analytics
- Putting the Heart in Wachovia Bank March 19, 2013In its prime, Wachovia Bank was in a neck and neck battle with Nations Bank, now Bank of America, and First Union for market share in North Carolina. Wachovia was seen as the “old money” bank for wealthy North Carolinians, … Continue reading →Insights From Analytics
- 5 Questions to Ask March 18, 2013Whether you’re branding yourself or your company, the following are five questions we all need to know the answers to whether we’re an owner, an employee or a prospective employee. You can ask the following questions in your strategic planning … Continue reading →Insights From Analytics
- How Optimization Saved Bounce Fabric Softener Market Share March 15, 2013When I was the account executive on Bounce Fabric Softener, I created bi-monthly Nielsen analyzes for our client. Nielsen provided market share, pricing and distribution information for food, drug and mass merchandisers for Bounce and each of its competitors. Fortunately, … Continue reading →Insights From Analytics
- Walking the “Sustainability” Talk March 14, 2013I had the opportunity to meet with the founders of The Orchard at Altapass in Little Switzerland, NC yesterday. Bill Carson, Judy Carson and Kit Carson-Truby bought the last apple orchard on the Blue Ridge Parkway saving it from developers. … Continue reading →Insights From Analytics
- SoLoMo Lives! April 20, 2013
Tag Archives: Delivering Happiness
10 Happiest Companies for 2012
CareerBliss unveiled the 50 happiest companies for 2012 based on nearly 100,000 employee-generated company reviews. CareerBliss data evaluates company reviews for the key factors which affect work happiness: Work-life balance Relationship with boss and co-workers Work environment Job resources Compensation … Continue reading
12 Ways to Deliver Happiness
Thanks to the folks at Delivering Happiness and David Sokol of Sensophy for the following. Studies conducted by positivity psychologist Sonja Lyubomirsky point to 12 things happy people do differently to increase their levels of happiness. These are things that we … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, Delivering Happiness, gratitude
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Happy Employees = Happy Customers
Thanks to the Business News Daily (http://bit.ly/mn4RJl) for the following which reinforces what many of my previous posts have suggested and is the hypothesis behind Tony Hsieh’s Delivering Happiness. A new twist on the Golden Rule should be the new … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, Delivering Happiness, happy customers, happy employees, Tony Hsieh
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10 Ways to Keep Your Employees Happy During a Recession
I just read in the June edition of Fast Company that Tony Hsieh, CEO of Zappos, is making happiness a business. He has launched a motivational consultancy, called Delivering Happiness, that will provide advice on corporate culture as well as … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, Delivering Happiness, employee happiness, Tony Hsieh
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4 Key Takeaways from Tony Hsieh’s Interview of Seth Godin
When the “Delivering Happiness Bus Tour” (www.deliveringhappinessbook.com) stopped in New York, Tony Hsieh, founder of Zappos and author of Delivering Happiness, interviewed Seth Godin, author of Purple Cow, Tribes and, most recently, Linchpin. This was a powerful interview with several … Continue reading
Consumer Insights on Walking the Talk
I was pleasantly surprised today when I arrived home from a week on the road to a box from Delivering Happiness. Team Delivering Happiness exemplifies “walking the talk.” Thank you Tony and team, you rock! What a treat — a … Continue reading
Consumer Insights on Innovation
Are you and the company for which you work innovative? How do you define innovation? The company I work for has an Innovation Center in North Carolina in which we can showcase all of our cool new technologies to new … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, customers, Delivering Happiness, dialogue, Innovation, mission, Nancy Lublin, P&G, Tony Hsieh, values, vision, Zilch
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Consumer Insights on Public Relations
I just finished reading Tony Hsieh’s new book, “Delivering Happiness.” There are so many great stories and suggestions in this book, I wanted to share them with you over my last few posts. By all means, buy the book. It’s … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, core values, Delivering Happiness, Tony Hsieh, Zappos
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Consumer Insights on Taking Risks
I just finished reading Tony Hsieh’s new book, “Delivering Happiness.” There are so many great stories and suggestions in this book, I want to share them with you over my next few blog posts. By all means, buy the book. … Continue reading
Consumer Insights on Zappos’ Core Values
I just finished reading Tony Hsieh’s new book, “Delivering Happiness.” There are so many great stories and suggestions in this book, I want to share them with you over my next few blog posts. By all means, buy the book. … Continue reading
