-
CTSmithIII’s Blog- SoLoMo Lives! April 20, 2013Five days ago I wrote a blog post lamenting the fact that SoLoMo (social, local, mobile) marketing was taking too long for retailers to adopt and questioning if that would be the death of Foursquare. I was pleasantly surprised when … Continue reading →Insights From Analytics
- 11 Ways to Be a Nice Company April 18, 2013Thanks to Peter Shankman, Stacey Acevero and Vocus for a great webinar today on “Nice Brands Finish First.” I urge you to watch the webinar when you have 45 minutes, Peter is a GREAT speaker and storyteller. Peter would probably be … Continue reading →Insights From Analytics
- SoLoMo Too Slow for Foursquare? April 15, 2013I didn’t sign-up for Foursquare when I first heard about it because I didn’t see the benefit to me as a consumer. Then, Chipotle had a promotion encouraging customers to sign-up on Foursquare and check-in at every visit. Since I … Continue reading →Insights From Analytics
- Tl;dr (Too Long, Don’t Read) April 10, 2013I read an interesting article in the January-February edition of Communications World entitled “Contact Snacking — and What You Can Do About It.” I wasn’t familiar with the terms “content snacking” or “Tl;dr” until I read this article; however, with … Continue reading →Insights From Analytics
- Why EDLP Isn’t A Good Idea When Hiring a Charter April 5, 2013My best friend owns a charter bus company, Holiday Tours, that covers central North Carolina. I am always amazed when he tells me about the number of “price-only” shopper queries they receive. Anyone chartering a bus for a school group, … Continue reading →Insights From Analytics
- 5 Things Your Employees Can Do To Help Grow Your Business March 27, 2013In speaking with several owners of small and medium-sized businesses recently, I learned that they understand the value of referrals; however, they’re not sure how to get their employees to understand their value and get them to ask customers for … Continue reading →Insights From Analytics
- Putting the Heart in Wachovia Bank March 19, 2013In its prime, Wachovia Bank was in a neck and neck battle with Nations Bank, now Bank of America, and First Union for market share in North Carolina. Wachovia was seen as the “old money” bank for wealthy North Carolinians, … Continue reading →Insights From Analytics
- 5 Questions to Ask March 18, 2013Whether you’re branding yourself or your company, the following are five questions we all need to know the answers to whether we’re an owner, an employee or a prospective employee. You can ask the following questions in your strategic planning … Continue reading →Insights From Analytics
- How Optimization Saved Bounce Fabric Softener Market Share March 15, 2013When I was the account executive on Bounce Fabric Softener, I created bi-monthly Nielsen analyzes for our client. Nielsen provided market share, pricing and distribution information for food, drug and mass merchandisers for Bounce and each of its competitors. Fortunately, … Continue reading →Insights From Analytics
- Walking the “Sustainability” Talk March 14, 2013I had the opportunity to meet with the founders of The Orchard at Altapass in Little Switzerland, NC yesterday. Bill Carson, Judy Carson and Kit Carson-Truby bought the last apple orchard on the Blue Ridge Parkway saving it from developers. … Continue reading →Insights From Analytics
- SoLoMo Lives! April 20, 2013
Author Archives: Insights From Analytics
How Consumer Insights Improved Volvo Truck’s Marketing
When I was an account supervisor on the Volvo Truck account, I flew out to Ogden, Utah where Volvo had a production facility. I rode in a Class 8 Volvo TTES truck all the way back to Greensboro, North Carolina. … Continue reading
Strike Two: Missed Chances to be Awesome
After having written a couple of blog posts on Scott Stratten’s book The Business Book of (Un)Awesome I thought I’d share how my optometrist missed a couple of chances to be awesome and consequently became unawesome. I’ve been going to … Continue reading
12 Takeaways From The Business Book of Unawesome
I enjoyed reading The Book of Business Unawesome by Scott Stratten, author of Unmarketing. This is the other half of The Book of Business Awesome. Following are my 12 key takeaways from Scott’s latest book: If your actions contradict your values, your values … Continue reading
Posted in Consumer Insights
Tagged awesome, Consumer Insights, customer experience, dialogue
1 Comment
5 Steps for Driving Sales with Customer Insights
Thanks to Cvent for their white paper “5 Steps to Driving Sales with Customer Insights” (http://bit.ly/neiBFC). Proven strategies to ensure the success of your voice of the customer (VOC) program: 1) identifies what matters most to customers; 2) facilitates better … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, net promoter score, voice of the customer
Leave a comment
How To Save 40% of Your Corporate ID Collateral Spend
When I joined a professional services firm as their director of corporate marketing, I began collecting the business cards of the different consultants and investment bankers I met. Something was wrong, very wrong to someone for whom brand identity is … Continue reading
Consumer Insights on Doing More With Your Brand
In Nancy Lublin’s new book “Zilch,” she suggests asking the following questions to make your brand strong, better and more authentic to customers. Here you go: 1. If your brand were a car, what kind of car would it be? … Continue reading
Posted in Consumer Insights
Tagged brand, Consumer Insights, Nancy Lublin, values, vision
Leave a comment
9 Characteristics of Outstanding Customer Service Providers
Great article by Donna Fluss in the February, 2013 edition of Customer Relationship Management entitled, “Surveys Alone Are Not The Answer.” The gist of the article is that you must take action on what you learn from the feedback in … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, Customer Satisfaction, customer service, dialogue
Leave a comment
5 Ways to Improve Innovation
Great insights, and suggestions, from Albert Lee, New York office head at Ideo, in the February edition of Fast Company. In a discussion of ideas and innovation Albert shared five “lessons learned” at Ideo. Here are his suggestions and my … Continue reading
Have a Dialogue to Get Consumer Insights
At a recent speech before the Executives’ Club of Chicago, Procter & Gamble CEO Robert McDonald shared how P&G has evolved its marketing in the age of social media. “We discover meaningful insights into what consumers need. We translate those … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, dialogue, one-to-one relationship, referrals
Leave a comment
