Author Archives: Insights From Analytics

About Insights From Analytics

Integrated marketing professional who generates insights from analytics to increase revenue. Daily blog now resides at www.insightsfromanalytics.com/blog.

8 Steps to Become a Better Listener

The following suggestions are provided by David Grossman of The Grossman Group. Listening is a skill all of us can work on.  It’s also imperative in order to get better insights from employees and customers.   How to Listen So … Continue reading

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How To Save 40% of Your Corporate ID Collateral Spend

When I joined a professional services firm as their director of corporate marketing, I began collecting the business cards of the different consultants and investment bankers I met. Something was wrong, very wrong to someone for whom brand identity is … Continue reading

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Consumer Insights on Doing More With Your Brand

In Nancy Lublin’s new book “Zilch,” she suggests asking the following questions to make your brand strong, better and more authentic to customers. Here you go: 1. If your brand were a car, what kind of car would it be? … Continue reading

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5 Ways to Improve Innovation

Great insights, and suggestions, from Albert Lee, New York office head at Ideo, in the February edition of Fast Company. In a discussion of ideas and innovation Albert shared five “lessons learned” at Ideo.  Here are his suggestions and my … Continue reading

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LinkedIn For Sourcing and Savings

As my former employer was reducing overhead, they asked me, the director of marketing, to take over responsibilities for operations as well.  This included procurement. First up was the contract with our telecommunications provider — phone and internet.  Having two … Continue reading

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People As The 5th P

Interesting points made in an article by Brian Solis, principal analyst at Altimeter Group, in the January edition of Marketing News. “Understanding the needs and expectations of people inspires an important element often missing in day-to-day business strategy — empathy.” … Continue reading

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2012 in review

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog. Here’s an excerpt: 4,329 films were submitted to the 2012 Cannes Film Festival. This blog had 28,000 views in 2012. If each view were a film, this … Continue reading

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13 Behavioral Interview Questions

After being laid off due to the poor Irish economy, I’m back in “job search” mode looking for my next opportunity. At a recent networking meeting, the topic of behavioral interview questions was raised. Given that I’ve just been through … Continue reading

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How Can Companies Emotionally Connect with Customers?

I noticed this topic just came up as a search term on my blog. I have several suggestions: Treat your customers like they matter to you.  I had been a DirecTV customer for 15 years and pleaded with their CSRs … Continue reading

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Use NPS to Improve Your Business

I’ve found the net promoter score (NPS) to be a very powerful tool on several fronts that requires little time from the respondent: Asking the ultimate question, “On a scale of 0 to 10, with 0 being ‘none,’ what is … Continue reading

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