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CTSmithIII’s Blog- SoLoMo Lives! April 20, 2013Five days ago I wrote a blog post lamenting the fact that SoLoMo (social, local, mobile) marketing was taking too long for retailers to adopt and questioning if that would be the death of Foursquare. I was pleasantly surprised when … Continue reading →Insights From Analytics
- 11 Ways to Be a Nice Company April 18, 2013Thanks to Peter Shankman, Stacey Acevero and Vocus for a great webinar today on “Nice Brands Finish First.” I urge you to watch the webinar when you have 45 minutes, Peter is a GREAT speaker and storyteller. Peter would probably be … Continue reading →Insights From Analytics
- SoLoMo Too Slow for Foursquare? April 15, 2013I didn’t sign-up for Foursquare when I first heard about it because I didn’t see the benefit to me as a consumer. Then, Chipotle had a promotion encouraging customers to sign-up on Foursquare and check-in at every visit. Since I … Continue reading →Insights From Analytics
- Tl;dr (Too Long, Don’t Read) April 10, 2013I read an interesting article in the January-February edition of Communications World entitled “Contact Snacking — and What You Can Do About It.” I wasn’t familiar with the terms “content snacking” or “Tl;dr” until I read this article; however, with … Continue reading →Insights From Analytics
- Why EDLP Isn’t A Good Idea When Hiring a Charter April 5, 2013My best friend owns a charter bus company, Holiday Tours, that covers central North Carolina. I am always amazed when he tells me about the number of “price-only” shopper queries they receive. Anyone chartering a bus for a school group, … Continue reading →Insights From Analytics
- 5 Things Your Employees Can Do To Help Grow Your Business March 27, 2013In speaking with several owners of small and medium-sized businesses recently, I learned that they understand the value of referrals; however, they’re not sure how to get their employees to understand their value and get them to ask customers for … Continue reading →Insights From Analytics
- Putting the Heart in Wachovia Bank March 19, 2013In its prime, Wachovia Bank was in a neck and neck battle with Nations Bank, now Bank of America, and First Union for market share in North Carolina. Wachovia was seen as the “old money” bank for wealthy North Carolinians, … Continue reading →Insights From Analytics
- 5 Questions to Ask March 18, 2013Whether you’re branding yourself or your company, the following are five questions we all need to know the answers to whether we’re an owner, an employee or a prospective employee. You can ask the following questions in your strategic planning … Continue reading →Insights From Analytics
- How Optimization Saved Bounce Fabric Softener Market Share March 15, 2013When I was the account executive on Bounce Fabric Softener, I created bi-monthly Nielsen analyzes for our client. Nielsen provided market share, pricing and distribution information for food, drug and mass merchandisers for Bounce and each of its competitors. Fortunately, … Continue reading →Insights From Analytics
- Walking the “Sustainability” Talk March 14, 2013I had the opportunity to meet with the founders of The Orchard at Altapass in Little Switzerland, NC yesterday. Bill Carson, Judy Carson and Kit Carson-Truby bought the last apple orchard on the Blue Ridge Parkway saving it from developers. … Continue reading →Insights From Analytics
- SoLoMo Lives! April 20, 2013
Author Archives: Insights From Analytics
SoLoMo Lives!
Five days ago I wrote a blog post lamenting the fact that SoLoMo (social, local, mobile) marketing was taking too long for retailers to adopt and questioning if that would be the death of Foursquare. I was pleasantly surprised when … Continue reading
Posted in Consumer Insights
Tagged American Express, Consumer Insights, Foursquare, local, mobile, social, SoLoMo, Whole Foods
Leave a comment
11 Ways to Be a Nice Company
Thanks to Peter Shankman, Stacey Acevero and Vocus for a great webinar today on “Nice Brands Finish First.” I urge you to watch the webinar when you have 45 minutes, Peter is a GREAT speaker and storyteller. Peter would probably be … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, customer experience, empower employees, nice companies
Leave a comment
SoLoMo Too Slow for Foursquare?
I didn’t sign-up for Foursquare when I first heard about it because I didn’t see the benefit to me as a consumer. Then, Chipotle had a promotion encouraging customers to sign-up on Foursquare and check-in at every visit. Since I … Continue reading
Posted in Consumer Insights
Tagged American Express, Consumer Insights, Foursquare, SoLoMo, Whole Foods
1 Comment
Tl;dr (Too Long, Don’t Read)
I read an interesting article in the January-February edition of Communications World entitled “Contact Snacking — and What You Can Do About It.” I wasn’t familiar with the terms “content snacking” or “Tl;dr” until I read this article; however, with … Continue reading
Why EDLP Isn’t A Good Idea When Hiring a Charter
My best friend owns a charter bus company, Holiday Tours, that covers central North Carolina. I am always amazed when he tells me about the number of “price-only” shopper queries they receive. Anyone chartering a bus for a school group, … Continue reading
Posted in Uncategorized
1 Comment
5 Things Your Employees Can Do To Help Grow Your Business
In speaking with several owners of small and medium-sized businesses recently, I learned that they understand the value of referrals; however, they’re not sure how to get their employees to understand their value and get them to ask customers for … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, employee empowerment, referrals
Leave a comment
Putting the Heart in Wachovia Bank
In its prime, Wachovia Bank was in a neck and neck battle with Nations Bank, now Bank of America, and First Union for market share in North Carolina. Wachovia was seen as the “old money” bank for wealthy North Carolinians, … Continue reading
5 Questions to Ask
Whether you’re branding yourself or your company, the following are five questions we all need to know the answers to whether we’re an owner, an employee or a prospective employee. You can ask the following questions in your strategic planning … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, mission, strategic planning, values, vision
Leave a comment
How Optimization Saved Bounce Fabric Softener Market Share
When I was the account executive on Bounce Fabric Softener, I created bi-monthly Nielsen analyzes for our client. Nielsen provided market share, pricing and distribution information for food, drug and mass merchandisers for Bounce and each of its competitors. Fortunately, … Continue reading
Walking the “Sustainability” Talk
I had the opportunity to meet with the founders of The Orchard at Altapass in Little Switzerland, NC yesterday. Bill Carson, Judy Carson and Kit Carson-Truby bought the last apple orchard on the Blue Ridge Parkway saving it from developers. … Continue reading
