Author Archives: Insights From Analytics

About Insights From Analytics

Integrated marketing professional who generates insights from analytics to increase revenue. Daily blog now resides at www.insightsfromanalytics.com/blog.

The Untapped Value of Employee Engagement (Infographic)

Originally posted on Customer Experience Matters:
We created this infographic called “The Untapped Value of Employee Engagement” with some of our employee engagement research. If you like the infographic, then here are some other download formats that are made for prinintg: Click…

Posted in Uncategorized | Leave a comment

SoLoMo Lives!

Five days ago I wrote a blog post lamenting the fact that SoLoMo (social, local, mobile) marketing was taking too long for retailers to adopt and questioning if that would be the death of Foursquare. I was pleasantly surprised when … Continue reading

Posted in Consumer Insights | Tagged , , , , , , , | Leave a comment

SoLoMo Too Slow for Foursquare?

I didn’t sign-up for Foursquare when I first heard about it because I didn’t see the benefit to me as a consumer. Then, Chipotle had a promotion encouraging customers to sign-up on Foursquare and check-in at every visit. Since I … Continue reading

Posted in Consumer Insights | Tagged , , , , | 1 Comment

Tl;dr (Too Long, Don’t Read)

I read an interesting article in the January-February edition of Communications World entitled “Contact Snacking — and What You Can Do About It.” I wasn’t familiar with the terms “content snacking” or “Tl;dr” until I read this article; however, with … Continue reading

Posted in Consumer Insights | Tagged , , , , , , , , , | Leave a comment

Why EDLP Isn’t A Good Idea When Hiring a Charter

My best friend owns a charter bus company, Holiday Tours, that covers central North Carolina. I am always amazed when he tells me about the number of “price-only” shopper queries they receive. Anyone chartering a bus for a school group, … Continue reading

Posted in Consumer Insights | Tagged , , | 1 Comment

Putting the Heart in Wachovia Bank

In its prime, Wachovia Bank was in a neck and neck battle with Nations Bank, now Bank of America, and First Union for market share in North Carolina. Wachovia was seen as the “old money” bank for wealthy North Carolinians, … Continue reading

Posted in Consumer Insights | Tagged , | Leave a comment

5 Questions to Ask

Whether you’re branding yourself or your company, the following are five questions we all need to know the answers to whether we’re an owner, an employee or a prospective employee. You can ask the following questions in your strategic planning … Continue reading

Posted in Consumer Insights | Tagged , , , , | Leave a comment

Walking the “Sustainability” Talk

I had the opportunity to meet with the founders of The Orchard at Altapass in Little Switzerland, NC yesterday. Bill Carson, Judy Carson and Kit Carson-Truby bought the last apple orchard on the Blue Ridge Parkway saving it from developers. … Continue reading

Posted in Consumer Insights | Tagged , , , | Leave a comment

Strike Two: Missed Chances to be Awesome

After having written a couple of blog posts on Scott Stratten’s book The Business Book of (Un)Awesome I thought I’d share how my optometrist missed a couple of chances to be awesome and consequently became unawesome. I’ve been going to … Continue reading

Posted in Consumer Insights | Tagged , , | Leave a comment

12 Takeaways From The Business Book of Unawesome

I enjoyed reading The Book of Business Unawesome by Scott Stratten, author of Unmarketing.  This is the other half of The Book of Business Awesome. Following are my 12 key takeaways from Scott’s latest book: If your actions contradict your values, your values … Continue reading

Posted in Consumer Insights | Tagged , , , | 1 Comment