A lot of companies and senior managers don’t see the benefits of having a CRM (customer relationship management) database.
Following is a list of 10 reasons you, and your firm, need one:
- Single-source of accounts, contacts and opportunities versus myriad different databases, in different formats, collecting different information maintained by individuals.
- The ability, with additional insight and work, to segment accounts (companies) and contacts (individuals within companies) by market segment and product interest.
- Once you have segmented your database you can match your message to the market thereby increasing open rates, click-throughs and qualified leads. Greater relevance leads to greater success of marketing communications efforts and more revenue.
- The opportunity to know the history of a relationship based on past interactions and purchases and build on that relationship. This is great information for sales, marketing and customer service to approach and serve prospects and customers more efficiently.
- The opportunity to collect additional information, in one location, about customers and prospects that can be used to better serve them when they call, as well as identify futures sales opportunities. This is especially true as more customers and prospects become active in social media.
- The ability to track the status of all sales opportunities in the sales funnel and to pull those that are most relevant to you. This leads to improved forecasting and planning.
- Create and follow a repeatable sales and marketing processes.
- The opportunity to organize and manage your sales and marketing processes more efficiently and accurately for each prospect.
- Get more out of existing leads by remembering to make follow-up calls or send thank-you notes.
- Ensure that everyone on the team is on the same page, and has the same information, about each customer or prospect so that your efforts are integrated rather than inefficient.
What benefits do you and your team realize from using your CRM?
