The 5 Secrets of Apple’s Retail Success

Consumer insights on Apple's retail success

Great e-book by Steve Chazin on The Secrets of Apple’s Retail Success.

  1. Apple had to “think different” about retail — keep it simple.
  2. Apple doesn’t sell products — the staff focuses on building relationships and really trying to make people’s lives better.
  3. Apple empowers it customers — by empowering their employees.
  4. Apple stores enrich their customer’s lives — they deliver value instead of just merchandise.
  5. Apple goes one step further — the goal is to delight customers when they purchase a product and keep them happy throughout its lifespan.

What can you do in your business to enhance your success?
Navigation by WebRing.

About these ads

About Insights From Analytics

Integrated marketing professional who generates insights from analytics to increase revenue. Daily blog now resides at www.insightsfromanalytics.com/blog.
This entry was posted in Consumer Insights and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s