3 Communication Traits of Leaders

Consumer insights on leaders who communicate

According to the Towers Watson 2010 Global Workforce Study, leadership is the top driver of employee engagement.

In turn, high employee engagement translates to better financial performance.  In Towers Watson’s Global Normative Database, companies with high employee engagement generate operating margins nearly 1.5 times higher than companies with low engagement.

The best leaders create a clear path forward for their people.  Highly engaged employees at high-performance companies rate leaders as having these characteristics:

  1. Principled — driving the company from a shared set of principles by clarifying values, operating with integrity in everything they do and showing unrelenting commitment to the customer.
  2. Agile — managing the challenges of ongoing change effectively, and support the organization to evolve in new and innovative ways.
  3. Trustworthy — stressing fairness in decision-making and empowering people in their roles.

Leaders seen as demonstrating these characteristics use communication to produce:

  1. Clarity — conveying the direction of the business along with the ways they can contribute to the enterprise.
  2. Confidence — following a disciplined process for changing and communicating to create greater certainty, confidence and engagement among employees.
  3. Community — building a sense that employees and leaders are in it together and share both the challenges and rewards of working.

Organizations that are highly effective at both communication and change management are more than twice as likely to outperform those that are not effective at either.

Creating a clear direction requires communicating a consistent story about the business; creating greater certainty, confidence and engagement among employees; and building a shared experience across diverse audiences.

What are you doing to improve communications and empower your employees?

About these ads

About Insights From Analytics

Integrated marketing professional who generates insights from analytics to increase revenue. Daily blog now resides at www.insightsfromanalytics.com/blog.
This entry was posted in Consumer Insights and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s