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CTSmithIII’s Blog- SoLoMo Lives! April 20, 2013Five days ago I wrote a blog post lamenting the fact that SoLoMo (social, local, mobile) marketing was taking too long for retailers to adopt and questioning if that would be the death of Foursquare. I was pleasantly surprised when … Continue reading →Insights From Analytics
- 11 Ways to Be a Nice Company April 18, 2013Thanks to Peter Shankman, Stacey Acevero and Vocus for a great webinar today on “Nice Brands Finish First.” I urge you to watch the webinar when you have 45 minutes, Peter is a GREAT speaker and storyteller. Peter would probably be … Continue reading →Insights From Analytics
- SoLoMo Too Slow for Foursquare? April 15, 2013I didn’t sign-up for Foursquare when I first heard about it because I didn’t see the benefit to me as a consumer. Then, Chipotle had a promotion encouraging customers to sign-up on Foursquare and check-in at every visit. Since I … Continue reading →Insights From Analytics
- Tl;dr (Too Long, Don’t Read) April 10, 2013I read an interesting article in the January-February edition of Communications World entitled “Contact Snacking — and What You Can Do About It.” I wasn’t familiar with the terms “content snacking” or “Tl;dr” until I read this article; however, with … Continue reading →Insights From Analytics
- Why EDLP Isn’t A Good Idea When Hiring a Charter April 5, 2013My best friend owns a charter bus company, Holiday Tours, that covers central North Carolina. I am always amazed when he tells me about the number of “price-only” shopper queries they receive. Anyone chartering a bus for a school group, … Continue reading →Insights From Analytics
- 5 Things Your Employees Can Do To Help Grow Your Business March 27, 2013In speaking with several owners of small and medium-sized businesses recently, I learned that they understand the value of referrals; however, they’re not sure how to get their employees to understand their value and get them to ask customers for … Continue reading →Insights From Analytics
- Putting the Heart in Wachovia Bank March 19, 2013In its prime, Wachovia Bank was in a neck and neck battle with Nations Bank, now Bank of America, and First Union for market share in North Carolina. Wachovia was seen as the “old money” bank for wealthy North Carolinians, … Continue reading →Insights From Analytics
- 5 Questions to Ask March 18, 2013Whether you’re branding yourself or your company, the following are five questions we all need to know the answers to whether we’re an owner, an employee or a prospective employee. You can ask the following questions in your strategic planning … Continue reading →Insights From Analytics
- How Optimization Saved Bounce Fabric Softener Market Share March 15, 2013When I was the account executive on Bounce Fabric Softener, I created bi-monthly Nielsen analyzes for our client. Nielsen provided market share, pricing and distribution information for food, drug and mass merchandisers for Bounce and each of its competitors. Fortunately, … Continue reading →Insights From Analytics
- Walking the “Sustainability” Talk March 14, 2013I had the opportunity to meet with the founders of The Orchard at Altapass in Little Switzerland, NC yesterday. Bill Carson, Judy Carson and Kit Carson-Truby bought the last apple orchard on the Blue Ridge Parkway saving it from developers. … Continue reading →Insights From Analytics
- SoLoMo Lives! April 20, 2013
Monthly Archives: November 2011
8 Keys for Creating Memorable Content
We see anywhere between 3,000 and 5,000 messages every day. People act on what they remember. Here are eight things you can do to create more memorable content: Be distinctive and different — avoid doing the same thing you, and … Continue reading
5 Principles for Nurturing Customer Relationships
Serving customers has never been more challenging — new generations with different values, new sales channels and new technologies. Empowered employees can build or destroy brands. By including your customers in your business, you create an army that can help … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, customer relationships, raving fans
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20 Reasons to Use Social Media for Customer Service
Customer Relationship Magazine just has an article entitled, “Using Social Media for Customer Service is a Strategic Imperative.” The article includes a list of 20 sites which encourage customers to express their feelings and share complaints about companies, products and … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, customer service, social media
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52 Provoking Thoughts for Creating a Great Workplace
Nice book by Rich DiGirolamo, speaker, author and fun director, who wrote Diary of the Happiest Employee on Earth. Rich provides 52 ways an employer can provide a great workplace and enhance employee engagement which is critical to customer engagement. … Continue reading
8 Reasons to Create a Customer Bonding Program
I have developed and implemented numerous customer, and prospect, bonding programs for clients, channel partners and employers over the course of my career. The objective of the programs is to enhance the company’s relationship with its customer or prospects since … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, customer bonding program, dialogue, loyalty
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12 Steps to a Cohesive Integrated Marketing Communications Plan
The Brand Platform: The Foundation of a Cohesive Integrated Marketing Communications Plan Why a Brand Platform? A brand platform will aligns the company’s goals and aspirations with its resources and capabilities A brand platform sends a message to everyone in … Continue reading
Posted in Consumer Insights
Tagged brand platform, Consumer Insights, integrated marketing
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Top 10 Retailers for Customer Service
The NRF Foundation, the research and education arm of the National Retail Federation, has announced the top 10 retailers for excellent customer service selected by shoppers in the seventh annual NRF Foundation/American Express Customers’ Choice survey. The survey asked 9,374 … Continue reading
4 Keys To Keeping Your Employees
Good article in the current edition of QSR magazine entitled, “More Than Minimum Wage.” While the article is focused on reducing employee turnover in quick serve restaurants, it is relevant to any industry — B2C or B2B — even in … Continue reading
3 Keys for Developing Engaging Content
There is no marketing without content. Successful brands need to create and share its thought leadership to establish an emotional connection with prospects and customers. Doing so will generate trust among prospects and customers and have them coming to you … Continue reading
5 Questions That Will Provide Richer Consumer Insights
In the past, marketers had limited information on customer opinions and those opinions could be biased towards the topics the marketer suggests. Today, consumers are engaged in a number of public channels and share a lot of information that different … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, dialogue, emotional connection
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