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Monthly Archives: October 2011
3 Strategies for Banks to Be More Customer Focused
Thanks to a recent article in Customer Relationship Management magazine entitled, “Report Suggests Retail Banks Need an Overhaul.” According to research conducted by PricewaterhouseCoopers US (PWC) shifts in consumer spending, saving and borrowing are likely to depress revenue growth for … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, customer focused, retail banks
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5 Keys to Making It Happen
Great speech by Peter Sheahan, author of Making It Happen, at the ABA Marketing Conference. In his speech, Peter shared the five competencies you need to understand and use to drive buyer behavior, break through mental barriers and position your … Continue reading
Posted in Consumer Insights
Tagged compelling story, Consumer Insights, making it happen
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10 New Rules of Customer Service
Thanks to Joseph Jaffe and “The Customer Service Manifesto.” Mr. Jaffe suggests that never before in the history of business and marketing has customer service been as front and center as it is today. So much so that it is … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, customer service, differentiation
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Keys to Building a Great Brand
Thanks to Financial Marketing Solutions for their presentation at the ABA’s Bank Marketing Conference. Tim Pannell and his wife and business partner, Laurie Campbell Pannell, are doing great work for banks and provided the following keys for building a great … Continue reading
Posted in Consumer Insights
Tagged branding, Consumer Insights, employee empowerment
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Four Essentials of Customer Trust
Great insights from Vinay Iyer, Volker Hildebrand and Reza Soudagar in the Customer Experience Edge on how to bring customer experience management to the market. According to a survey by Bloomberg Business Research Services, 80% of companies say getting closer … Continue reading
Top 10 Brand Loyalty Leaders
Brand Keys recently released “The 2011 Loyalty Leaders List.” The list shows some brands have suffered decreases in loyalty as consumers shifted to less expensive brands. However, the rankings also prove that brands that understand how real emotional connections and … Continue reading
Keys to Great Creative Concepts
Thanks to Financial Marketing Solutions for their presentation at the ABA’s Bank Marketing Conference. Tim Pannell and his wife and business partner, Laurie Campbell Pannell, are doing great work for banks and provided the following keys for creative that are … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, customer benefit, great creative concepts
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10 Strategies for Creating Customer Evangelists
Thanks to Shep Hyken, author of The Cult of the Customer, for sharing his 10 strategies for creating evangelists. Recognize that customer service is common sense and deliver it consistently. Most of us know what good customer service is. It’s … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, customer evangelists, customer experience
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