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CTSmithIII’s Blog- SoLoMo Lives! April 20, 2013Five days ago I wrote a blog post lamenting the fact that SoLoMo (social, local, mobile) marketing was taking too long for retailers to adopt and questioning if that would be the death of Foursquare. I was pleasantly surprised when … Continue reading →Insights From Analytics
- 11 Ways to Be a Nice Company April 18, 2013Thanks to Peter Shankman, Stacey Acevero and Vocus for a great webinar today on “Nice Brands Finish First.” I urge you to watch the webinar when you have 45 minutes, Peter is a GREAT speaker and storyteller. Peter would probably be … Continue reading →Insights From Analytics
- SoLoMo Too Slow for Foursquare? April 15, 2013I didn’t sign-up for Foursquare when I first heard about it because I didn’t see the benefit to me as a consumer. Then, Chipotle had a promotion encouraging customers to sign-up on Foursquare and check-in at every visit. Since I … Continue reading →Insights From Analytics
- Tl;dr (Too Long, Don’t Read) April 10, 2013I read an interesting article in the January-February edition of Communications World entitled “Contact Snacking — and What You Can Do About It.” I wasn’t familiar with the terms “content snacking” or “Tl;dr” until I read this article; however, with … Continue reading →Insights From Analytics
- Why EDLP Isn’t A Good Idea When Hiring a Charter April 5, 2013My best friend owns a charter bus company, Holiday Tours, that covers central North Carolina. I am always amazed when he tells me about the number of “price-only” shopper queries they receive. Anyone chartering a bus for a school group, … Continue reading →Insights From Analytics
- 5 Things Your Employees Can Do To Help Grow Your Business March 27, 2013In speaking with several owners of small and medium-sized businesses recently, I learned that they understand the value of referrals; however, they’re not sure how to get their employees to understand their value and get them to ask customers for … Continue reading →Insights From Analytics
- Putting the Heart in Wachovia Bank March 19, 2013In its prime, Wachovia Bank was in a neck and neck battle with Nations Bank, now Bank of America, and First Union for market share in North Carolina. Wachovia was seen as the “old money” bank for wealthy North Carolinians, … Continue reading →Insights From Analytics
- 5 Questions to Ask March 18, 2013Whether you’re branding yourself or your company, the following are five questions we all need to know the answers to whether we’re an owner, an employee or a prospective employee. You can ask the following questions in your strategic planning … Continue reading →Insights From Analytics
- How Optimization Saved Bounce Fabric Softener Market Share March 15, 2013When I was the account executive on Bounce Fabric Softener, I created bi-monthly Nielsen analyzes for our client. Nielsen provided market share, pricing and distribution information for food, drug and mass merchandisers for Bounce and each of its competitors. Fortunately, … Continue reading →Insights From Analytics
- Walking the “Sustainability” Talk March 14, 2013I had the opportunity to meet with the founders of The Orchard at Altapass in Little Switzerland, NC yesterday. Bill Carson, Judy Carson and Kit Carson-Truby bought the last apple orchard on the Blue Ridge Parkway saving it from developers. … Continue reading →Insights From Analytics
- SoLoMo Lives! April 20, 2013
Monthly Archives: October 2011
How To Learn Consumers’ Emotional Connection to a Brand
Nice article in a recent edition of Fast Company on neuromarketing, though I disagree with the title, “They Have Hacked Your Brain.” Neuromarketing is an extremely sophisticated methodology for understanding what consumers aren’t able to explain. The article reviews the … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, emotional connections, neuromarketing
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Six Steps for B2B Brands to Use Social Media
Social media is not just for B2C brands. With the growth of social media, it’s an effective communications and relationship building channel for B2B companies as well. Here are the six steps to take to get started: Assess your clients’ … Continue reading
Five Ways to Create Your Own Market Category
In order to be a successful brand you need to uniquely position yourself versus the competition. This can be achieved by defining or redefining the category in which you compete. Here are five guidelines for creating a new category: The … Continue reading
Four Ways to Improve Customer Relationships
The traditional marketing model has changed. No longer do smart marketers tell customers what they want them to hear, they provide information of value that will build a trusted relationship with the prospect or customer. Trusted relationships are key to … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, customer relationships, satisfied customers
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16 Ways to Demonstrate Integrity
Thanks to Dr. Ralph James, the author of The Integrity Chain, for the following suggestions and what I try to do to build integrity with everyone with whom I work: Show up on time, every time. Write down things I’ve … Continue reading
8 Keys to Driving Customer Loyalty
Great insights from The Wise Marketer about how the customer has changed and what you can do to be more customer-centric. Customers are becoming more demanding, better informed and increasingly empowered. Traditional marketing is no longer working, and customers want … Continue reading
3 Levers of Customer Satisfaction
According to Dave Brown of Citrix, in the webinar “The Perfect Storm — Drive Customer Satisfaction Up and Costs Down,” there are thee key levers of customer satisfaction: Response time — the time it takes for the customer to get … Continue reading
33 Ideas for Content Creation and Distribution
Thanks to Ann Handley, chief content officer at Marketing Profs and Becki Dilworth, vice president of digital strategy at Bridgeline Digital for their webinar, “Re-Imagining Your Content: How To Create a Sustainable Content Strategy for Your Business” for the American … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, content creation, social media
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10 Website Best Practices
Thanks to Financial Marketing Solutions for their presentation at the ABA’s Bank Marketing Conference. Tim Pannell and his wife and business partner, Laurie Campbell Pannell, are doing great work for banks and provided the following best practices for building and … Continue reading
