Monthly Archives: October 2011

How To Learn Consumers’ Emotional Connection to a Brand

Nice article in a recent edition of Fast Company on neuromarketing, though I disagree with the title, “They Have Hacked Your Brain.” Neuromarketing is an extremely sophisticated methodology for understanding what consumers aren’t able to explain. The article reviews the … Continue reading

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Six Steps for B2B Brands to Use Social Media

Social media is not just for B2C brands.  With the growth of social media, it’s an effective communications and relationship building channel for B2B companies as well. Here are the six steps to take to get started: Assess your clients’ … Continue reading

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Five Ways to Create Your Own Market Category

In order to be a successful brand you need to uniquely position yourself versus the competition.  This can be achieved by defining or redefining the category in which you compete. Here are five guidelines for creating a new category: The … Continue reading

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Four Ways to Improve Customer Relationships

The traditional marketing model has changed.  No longer do smart marketers tell customers what they want them to hear, they provide information of value that will build a trusted relationship with the prospect or customer. Trusted relationships are key to … Continue reading

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8 Keys to Driving Customer Loyalty

Great insights from The Wise Marketer about how the customer has changed and what you can do to be more customer-centric. Customers are becoming more demanding, better informed and increasingly empowered. Traditional marketing is no longer working, and customers want … Continue reading

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7 Reasons Why You Need To Be A Storyteller

Great presentation by Lynn Randall of Randall Insights in the webinar, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers.” While Lynn made a lot of great points in her presentation, I took away seven reasons why … Continue reading

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3 Levers of Customer Satisfaction

According to Dave Brown of Citrix, in the webinar “The Perfect Storm — Drive Customer Satisfaction Up and Costs Down,” there are thee key levers of customer satisfaction: Response time — the time it takes for the customer to get … Continue reading

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33 Ideas for Content Creation and Distribution

Thanks to Ann Handley, chief content officer at Marketing Profs and Becki Dilworth, vice president of digital strategy at Bridgeline Digital for their webinar, “Re-Imagining Your Content: How To Create a Sustainable Content Strategy for Your Business” for the American … Continue reading

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10 Website Best Practices

Thanks to Financial Marketing Solutions for their presentation at the ABA’s Bank Marketing Conference.  Tim Pannell and his wife and business partner, Laurie Campbell Pannell, are doing great work for banks and provided the following best practices for building and … Continue reading

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10 Ways Customer Service Will Change in Two Years

Interesting article in a recent edition of Customer Relationship Management magazine entitled “Changing the Channel.” The article details the findings from research conducted by Avaya among 5,300 consumers in 11 countries that revealed that “service delivery is becoming a primary … Continue reading

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