Monthly Archives: July 2011

Employee Engagement in 2011

The International Association of Business Communicators (IABC) just published the results of its Employee Engagement Survey 2011 among 950 business executives. 51% of H.R. communication is handled by corporate or an organizational communications person within the H.R. group.  46% is … Continue reading

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7 Characteristics of Top Salespeople Today

Thanks to a recent edition of The Selling Advantage on how selling has changed with the internet and the characteristics of top sales people today. Seven significant changes in the marketplace: The marketplace has become more crowded, competitive and mature. … Continue reading

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3 B’s of Marketing

Thanks to John Bastone of SAS and Denis Pombriant of Beagle Research Group for an interesting webinar entitled, “The Three B’s of Marketing: Be Relevant, Be Social. Be Real Time” (http://bit.ly/oVMYKm). My key takeaways from the webinar: To have profitable … Continue reading

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5 Things to Think About When Managing Online Customer Feedback

Thanks to Julia Rogers and her recent post on smallbusiness.aol entitled “Managing Online Customer Feedback: 5 Things You Need to Know” (http://aol.it/p56Yt9). A recent study by Forrester found that many online shoppers rely on the reviews of other customers to … Continue reading

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12 Little Big Things Out of 163

In reading Tom Peters’ latest book, The Little Big Things — 163 Ways to Pursue Excellence, a dozen jumped out at me as a marketer and someone who values customer insights and the importance of outstanding customer service. I like … Continue reading

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9 Tips for Becoming a Trusted Coach

Thanks to Liz Guthridge, managing partner of Connect Consulting Group, and Sreejit Mohan, director of public policy and communication for Bayer HealthCare’s West Coast operations for sharing their thoughts on how communications professionals can develop into true coaches and advisers … Continue reading

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5 Key Findings on Mobile Shopping

From a recent article in Customer Relationship Management magazine entitled, “Smartphone Shopping Sprees on the Rise,” provides and overview of a recent study by Arc Worldwide. The study, “Marketing a Mobile Shopper,” shows that half of Americans are using a … Continue reading

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7 Decision-Making Methods

Thanks to Harvey Robbins and Michael Finley authors of The Accidental Leader from “The Right (and Wrong) Way to Make Up Your Mind.” Here are seven basic decision-making methods. Decide which one you want to use for your group and … Continue reading

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Being a Presentation God

Great webinar by Scott Schwertly of Ethos 3 entitled “How to be a Presentation God.”  Scott wants us to do away with traditional Powerpoint presentations and provides numerous suggestions for doing so. A lot of great ideas to share, much … Continue reading

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19 Most Hated Companies in America

The following list is from the American Customer Satisfaction Index (ACSI) which rates companies based on thousands of surveys. The most hated industries include large banks, airlines, power companies and telecom companies.  These are not terribly competitive industries and the … Continue reading

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