Monthly Archives: June 2011

3 Tips to Protect Your Company’s Reputation

Excellent article in a recent edition of Industry Week “Three Tips to Protect Your Company’s Reputation” (http://bit.ly/mtZD0w). In it, the author uses BP, Toyota and HP as three examples of where every aspect of your business, and business model, can … Continue reading

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Plan to Fail, and Learn, in Social Media

Great article in destinationCRM.com from Leonard Kile on the need for companies to get involved with social media, make mistakes and learn.  It’s entitled, “Plan to Fail In Social” (http://bit.ly/kPJBYQ). Mr. Kile relays a message from Erik Qualman, the author … Continue reading

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5 Reasons to Embrace Social Media

Thanks to the eMarketing Association Network group on LinkedIn for the following: Social media is an important SEO tool. Links from so social media are playing an increasingly important role in your site’s search position. Since 80% of consumer purchases … Continue reading

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Skype’s Nasty Little Add On

First let me say I’m a fan of Skype.  It enables me to speak to, and see, my wife while I’m in Ireland meeting with my parent company. Unfortunately, I just found out that when you download Skype you’re also … Continue reading

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5 Drivers of Trust

I enjoyed reading “A Matter of Trust” in the May-June edition of Communication World by Pamela Shockley-Zalabak, Ph.D. In the article, Ms. Shockley-Zalabak examines the relationship between ethics and trust and suggests a framework of four habits that, when applied … Continue reading

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10 Steps to Effective Email Marketing

Good reminders in this white paper provided by Aprimo (http://www.aprimo.com) updating the strategies and steps to have an integrated and measurable email marketing campaign. The entire process needs to be fully integrated to provide valuable and relevant content to customers … Continue reading

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4 Roles of a Marketer

Interesting article by Beth Comstock, Ranjay Gulati and Stephen Liguori in the Harvard Business Review entitled, “Unleashing the Power of Marketing” (http://bit.ly/l8f2gb). In it they share how GE realized they needed a “real” marketing function within the company — that … Continue reading

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Happy Employees = Happy Customers

Thanks to the Business News Daily (http://bit.ly/mn4RJl) for the following which reinforces what many of my previous posts have suggested and is the hypothesis behind Tony Hsieh’s Delivering Happiness. A new twist on the Golden Rule should be the new … Continue reading

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3 Ways to Build “Integrity Capital”

The Corporate Executive Board (CEB) [http://www.executiveboard.com/] just completed a study of 130 companies to measure the level of integrity within their corporate cultures. Their findings were completely consistent with those proposed by The Integrity Chain in “Consumer Insights on Integrity” … Continue reading

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The Evolution of Cause Marketing

I had an interesting conversation recently with Chelsea Baade and Will Grupenhoff of Cause and Effect Evolutions (http://www.causeandeffectpr.com). As part of their presentation for their Green Schoolhouse Series, they provided some interesting information on the evolution of cause marketing. Twenty … Continue reading

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