Monthly Archives: May 2011

10 Steps to Enchantment

Thanks to Guy Kawasaki for his recent webinar on “How to Change Hearts, Minds and Actions” — 10 steps to achieve enchantment — the title of his new book. Achieve likeability — have a great smile; dress for a tie … Continue reading

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10 Ways to Be More Productive

Thanks to GigaOM and Dawn Collins for the topic (http://bit.ly/kj6SBi). We’re all trying to get more out of our day.  Dawn Collins shares her 10 ideas in GigaOM in the aforementioned link. I’d like to add my experiences, observations and … Continue reading

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10 Lessons Learned from This NCAA’s Offseason

I enjoyed Dana O’Neil’s article on ESPN.com, “Lessons Learned from This Offseason” (http://es.pn/jnRre7). Ms. O’Neil presents the following: Be true to your school Meanwhile in Texas . . . The ACC shakeup Missouri stunner Indiana upheaval New terms in and … Continue reading

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8 Rules for Integrity in Marketing

Thanks to “Today’s Tip Blog” and Janet Altman (http://buswk.co/ktvW2W) for “Set Marketing Ethics Guidelines.” As we engage more directly with our customers through social media, it’s more important than ever to be trustworthy. As a starting point, here are eight … Continue reading

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Top 10 Brands in 2010

Thanks to the Wise Marketer for the following: The “Top 100 Brand Power Ranking” published by CoreBrand found that 2010 was a relatively kind year to the top 100 brands in the US, with 51% having improved in Brand Power … Continue reading

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Word of Mouth is down 20% since 2008

Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth (WOM) about companies and their offerings, according to a survey by Colloquy. In its survey of over 3,000 US … Continue reading

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6 Stages of Bringing an Idea to Fruition

I’m reading The Accidental Leader by Harvey Robbins and Michael Finley.  They begin each chapter with a list of suggestions. I found the one on “bringing an idea to completion” particularly interesting given my background in marketing and the evolution … Continue reading

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ESPN: “NCAA Prez Vows to Hit Violators Hard”

Are you kidding me?  You’re years too late! I had to laugh when I saw this headline on ESPN.com (http://es.pn/m428fC). Mark Emmert, president of the NCAA, wants to start hitting NCAA rule-breakers hard. We now have an NCAA Basketball championship … Continue reading

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The CEO IS the Brand

There’s an interesting article by Robin Van Tan in the May edition of QSR Magazine entitled “The CEO Spotlight” (I would put a link to the article here but it’s not online). The gist of the article is that quick-service … Continue reading

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The Rich Like to “Spread the Word” About Brands

Thanks to The Wise Marketer for the following which is consistent with an earlier post I wrote about the rich liking to providing referrals (http://wp.me/pYHt6-2o) and get referrals from other people like themselves. Four out of ten adults actively share … Continue reading

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