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CTSmithIII’s Blog- SoLoMo Lives! April 20, 2013Five days ago I wrote a blog post lamenting the fact that SoLoMo (social, local, mobile) marketing was taking too long for retailers to adopt and questioning if that would be the death of Foursquare. I was pleasantly surprised when … Continue reading →Insights From Analytics
- 11 Ways to Be a Nice Company April 18, 2013Thanks to Peter Shankman, Stacey Acevero and Vocus for a great webinar today on “Nice Brands Finish First.” I urge you to watch the webinar when you have 45 minutes, Peter is a GREAT speaker and storyteller. Peter would probably be … Continue reading →Insights From Analytics
- SoLoMo Too Slow for Foursquare? April 15, 2013I didn’t sign-up for Foursquare when I first heard about it because I didn’t see the benefit to me as a consumer. Then, Chipotle had a promotion encouraging customers to sign-up on Foursquare and check-in at every visit. Since I … Continue reading →Insights From Analytics
- Tl;dr (Too Long, Don’t Read) April 10, 2013I read an interesting article in the January-February edition of Communications World entitled “Contact Snacking — and What You Can Do About It.” I wasn’t familiar with the terms “content snacking” or “Tl;dr” until I read this article; however, with … Continue reading →Insights From Analytics
- Why EDLP Isn’t A Good Idea When Hiring a Charter April 5, 2013My best friend owns a charter bus company, Holiday Tours, that covers central North Carolina. I am always amazed when he tells me about the number of “price-only” shopper queries they receive. Anyone chartering a bus for a school group, … Continue reading →Insights From Analytics
- 5 Things Your Employees Can Do To Help Grow Your Business March 27, 2013In speaking with several owners of small and medium-sized businesses recently, I learned that they understand the value of referrals; however, they’re not sure how to get their employees to understand their value and get them to ask customers for … Continue reading →Insights From Analytics
- Putting the Heart in Wachovia Bank March 19, 2013In its prime, Wachovia Bank was in a neck and neck battle with Nations Bank, now Bank of America, and First Union for market share in North Carolina. Wachovia was seen as the “old money” bank for wealthy North Carolinians, … Continue reading →Insights From Analytics
- 5 Questions to Ask March 18, 2013Whether you’re branding yourself or your company, the following are five questions we all need to know the answers to whether we’re an owner, an employee or a prospective employee. You can ask the following questions in your strategic planning … Continue reading →Insights From Analytics
- How Optimization Saved Bounce Fabric Softener Market Share March 15, 2013When I was the account executive on Bounce Fabric Softener, I created bi-monthly Nielsen analyzes for our client. Nielsen provided market share, pricing and distribution information for food, drug and mass merchandisers for Bounce and each of its competitors. Fortunately, … Continue reading →Insights From Analytics
- Walking the “Sustainability” Talk March 14, 2013I had the opportunity to meet with the founders of The Orchard at Altapass in Little Switzerland, NC yesterday. Bill Carson, Judy Carson and Kit Carson-Truby bought the last apple orchard on the Blue Ridge Parkway saving it from developers. … Continue reading →Insights From Analytics
- SoLoMo Lives! April 20, 2013
Monthly Archives: July 2010
Ideas to Make Your Service Remarkable — Part I
This is the first of a two-part post on how you can improve the service you provide your customers based on insights gleaned from clients over the years. 1. Call clients with status reports. Schedule one or more status report … Continue reading
The Need for Consumer Insights
There was a great article on Talent Zoo from Josh Fahey on “The Need for Paid Creativity Will Never Go Away” http://bit.ly/aq6NMa. I’ve had this ongoing discussion with my friends throughout marketing — communications and research. All of us in … Continue reading
Consumer Insights and the Long-Term View
I had the good fortune to play on an amateur golf tour for three years. From April through October, the tour director arranged for any where from 60 to 100 amateur golfers to play a tournament each Saturday at a … Continue reading
Consumer Insights and Restaurants
We have a very successful seafood restaurant in the area. It’s a family owned business and a single location, not a chain. A few years ago, they decided to expand since they frequently had a line out the door at … Continue reading
Consumer Insights and “Fresh Eyes”
A lot of people I present my findings to express amazement at the types of things consumers (end users, employees and channel partners) tell me during the course of an interview. In fact, one SVP of sales who had been … Continue reading
Posted in Consumer Insights
Tagged Analytics, Consumer Insights, customers, dialogue, interview, Market Research, Marketing, one-on-one's, Qualitative Research
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Consumer Insights — Using The Information Provided
I just received an expiration notice from Reminisce magazine. I almost tossed the piece into the recycling bin unopened since I told them to keep sending subscriptions to my mother and uncle until I tell them to stop. But, I … Continue reading
Consumer Insights and Price Reductions
“It is unwise to pay too much, but it’s worse to pay too little. When you pay too much, you lose a little money. When you pay too little, you sometimes lose everything, because the thing you bought was incapable … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, margins, market share, Marketing, price cutting, pricing, Qualitative Research
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Consumer Insights and the Final Four
Well, I almost waited a month before I brought college basketball, my other passion, into my blog. I’ve been fortunate to attend more than 30 ACC Tournaments and a dozen final fours. Neither the ACC nor the NCAA is big … Continue reading
Consumer Insights on Integrity
Integrity means doing what you say you’ll do when you say you’ll do it. It’s the imperative foundation for creating trust. If you cannot guarantee something for a customer then do not make them a promise. Provide the best insights, … Continue reading
